I’ve been having an ongoing conversation with several friends involved to various degrees in the art world about the verbalization of art. I think I first became really aware of this phenomenon when I started going to Artpace openings. They require artists-in-residence to publicly discuss their work both at the beginning and at the end of the residency. In addition, the curator writes a few paragraphs about each resident’s installation which is posted on the web site and provided in pamphlet form by the entrance to each gallery. The effect of this prominent placement of explanatory remarks on the work is, in some cases, to create a fractured experience of art.

It’s a complicated problem, and probably one that I will be returning to, but I’d like to make a few comments on the effect of this tendency to wrap visual art in language. A lot of art critics have expressed distaste for “wall text” in museums and galleries. Two that I can think of off the top of my head are Dave Hickey and Tyler Green. I feel that the need to clothe visual expression in language distracts from the nature of the work — and forcing artists to write statements and discuss their work publicly has the perverse effect of rewarding artists for their verbal skills, when of course, the reason they became artists is usually because their ability to express themselves visually is stronger than their ability to express themselves verbally.

Historically, at least in America, the tendency to depend on verbal explanations of artwork seems to come with the rise of the Modernists. As noted in the Tyler Green post linked above, Alfred Barr pioneered the idea of using wall text at MoMA. Around the same time, it was Clement Greenberg, through his critical writing, who really shaped public perception of the work of Jackson Pollock, Willem de Kooning, Mark Rothko, and others. Not coincidentally, this the same time that visual art began to move more explicitly into the philosophical realm, a trend which became more and more prevalent up into the 1970s.

Last night I was discussing some of this with Kate Green, Artpace’s outgoing curator, and she pointed out that there really aren’t any art critics these days that have anywhere near the authority of Greenberg or Rosalind Krauss. In other words, the critics now seem to follow the trends determined by a robust art marketplace rather than creating those trends. The most recent major art critic to shape public perception of art we could think of was Dave Hickey, who I realized later, played an important role in marginalizing the critic. Hickey, along with Jeremy Gilbert-Rolfe and others, have advocated for a more aestheticized visual art, and pushed for a move away from the academic, conceptual art of the recent past. I think we are finally seeing the fruits of their labor; although in many settings (including Artpace) art is still packaged to some extent in linguistic trappings, this is beginning to seem more and more anachronistic.